Hello, my name is

LOUIS ENG

Digital CONTENT PROFESSIONAL

ABOUT

Hey there — thanks for viewing my website! 👋

My name is Louis, and I’m a results-driven digital marketing professional with 8+ years of combined experience in digital business roles across the financial services and automotive industries. I specialize in building customer-first digital content experiences that drive measurable business impact.

I lead and innovate at the intersection of content development, product marketing, and digital execution — collaborating with cross-functional teams to launch high-impact campaigns, optimize user experiences, and ensure content stays true to brand and creative standards, all while driving meaningful business results.

INDUSTRY EXPERIENCES:

**WORK EXPERIENCE**

**Digital Marketing Lead | Mazda Canada Inc.**
*Feb 2023 - Present*
**Product Owner | CIBC Digital**
*May 2021 - Feb 2023*
**Senior Project Management Analyst | CIBC Finance Technology**
*Sep 2019 - May 2021*
**Strategy Analyst | CIBC Digital**
*Jan 2019 - Apr 2019*
**Product Analyst | CIBC Digital**
*May 2018 - Aug 2018*
**Marketing Analyst | CIBC Digital**
*Sep 2017 - Dec 2017*
**Project Management Analyst | CIBC Commercial Banking**
*Jan 2017 - Apr 2017*

BUSINESS PORTFOLIOS

**DIGITAL MARKETING PORTFOLIO**

Explore my Marketing Portfolio to discover standout campaigns and strategic initiatives I’ve led—each showcasing my ability to drive brand growth, engagement, and measurable impact.
*Password available upon request*

View work

FINANCIAL SERVICES
PORTFOLIO

Explore my Banking Portfolio featuring notable CIBC projects, showcasing my roles in Project Management, Digital Marketing, Product Delivery, Strategy & Innovation, Corporate Finance, and Enterprise Customer Relationship Management from 2017 to 2023.

VIEW WORK

**AWARDS & RECOGNITIONS**

**Exceptional Student Award**
CIBC Technology Co-Op Program
**First Place**
CIBC LiveLabs Innovation Week Case Competition
**First Place**
CIBC Technology Co-Op Program Student Thought Forum Case Competition
**Q2 Quarterly Achiever Award**
CIBC Corporate Centre Technology PMO (Project: CDIC BILL C-74)
**Invited Speaker**
CIBC Executive Fireside Discussion with President & CEO, Victor Dodig
**Invited Speaker**
CIBC Executive Fireside Discussion with EVP & CIO, Dave Revell

**LOUIS ENG MEDIA**

Beyond my professional marketing career, I'm also a multi-talented content producer with a proven track record of delivering digital content solutions. Since 2020, I've been providing photography, videography, graphic design, and printing services in the Greater Toronto Area.

LEARN MORE

INTERESTED IN WORKING TOGETHER?
Feel free to reach out using the form below, and I will respond to you promptly.

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