Hello, my name is
ABOUT
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My name is Louis and I'm a Digital Marketing Professional with a genuine passion for creating digital experiences that connect with people and drive measurable results since 2017
I currently lead Mazda.ca operations and oversee the digital content development, strategy and management of 160+ English & French pages, which has contributed to $2.3B in revenue and 58K+ vehicle sales in FY2023. My work involves successfully launching Net New Vehicles and Model Year Change-Overs, collaborating with both cross-functional internal teams and external agencies to deliver web projects that drive business growth and revenue. I ensure the accuracy of all Mazda product offerings, aligning them with established creative brand guidelines while optimizing the overall user experience on all Digital Platforms (Mobile, Web & Tablet).
With a Communications & Business degree from the University of Waterloo, I bring 8+ years of combined experience in the automotive and financial services industries and invite you to explore my professional profile to gain insight into my strategic approach to delivering impactful, results-driven projects.
I'm always eager to connect with like-minded professionals, exchange ideas, and explore opportunities for collaboration. Let’s connect!
INDUSTRY EXPERIENCES:
WORK EXPERIENCE
Digital Content Marketing Lead | Mazda Canada Inc.
Feb 2023 - Present
Product Owner | CIBC Digital
May 2021 - Feb 2023
Senior Project Management Analyst | CIBC Finance Technology
Sep 2019 - May 2021
Strategy Analyst | CIBC Digital
Jan 2019 - Apr 2019
Product Analyst | CIBC Digital
May 2018 - Aug 2018
Marketing Analyst | CIBC Digital
Sep 2017 - Dec 2017
Project Management Analyst | CIBC Commercial Banking
Jan 2017 - Apr 2017
FEATURED PROJECTS
Explore a showcase of my expertise and the diverse contributions I’ve made to numerous professional projects.
AWARDS & RECOGNITIONS
Exceptional Student Award
CIBC Technology Co-Op Program
First Place
CIBC LiveLabs Innovation Week Case Competition
First Place
CIBC Technology Co-Op Program Student Thought Forum Case Competition
Q2 Quarterly Achiever Award
CIBC Corporate Centre Technology PMO (Project: CDIC BILL C-74)
Invited Speaker
CIBC Executive Fireside Discussion with President & CEO, Victor Dodig
Invited Speaker
CIBC Executive Fireside Discussion with EVP & CIO, Dave Revell
LOUIS ENG MEDIA
Beyond my professional marketing career, I'm also a multi-talented content producer with a proven track record of delivering digital content solutions. Since 2020, I've been providing photography, videography, graphic design, and printing services in the Greater Toronto Area.
INTERESTED IN WORKING TOGETHER?
Feel free to reach out using the form below, and I will respond to you promptly.