Hello, my name is

LOUIS ENG

Digital MARKETING PROFESSIONAL

ABOUT

Hey there — thanks for viewing my website! 👋

My name is Louis, and I’m a results-driven digital marketing professional with 8+ years of combined experience in digital business roles across the financial services and automotive industries. I specialize in building customer-first digital content experiences that drive measurable business impact.

At Mazda Canada, I lead operations for Mazda.ca — managing 160+ English and French pages and overseeing the digital launch of new vehicles, model year changeovers, and month-end financial incentives. I also play a key role in CMS authorship and content development. The website I manage is used daily by 163 dealerships across Canada and supported the sale of 72K+ Mazda vehicles in FY2024.

In a previous chapter of my career at CIBC, I held six different roles encompassing Digital Marketing, Product Delivery, Product Ownership, Strategy, Commercial Banking, and Project Management Finance. While working with CIBC’s Digital Sales & Marketing Credit Cards team, I led acquisition campaigns that boosted customer engagement and drove business growth. I also worked as a Senior Project Analyst, managing financial operations for 10+ Senior IT Project Managers — overseeing forecasts, resource allocations, and capital / expense reporting to ensure compliance and budget alignment across $100M+ portfolios. Following that, I stepped into a Product Owner role with the Digital Banking & Ennoblement team, where I spearheaded the launch of an enterprise-wide Salesforce Scheduler CRM platform — now used daily by over 5,000 front-line employees across Canada to generate leads for all of CIBC’s financial products.

In terms of my education, I hold a Bachelor’s Degree in Communications & Business Management from the University of Waterloo, along with certifications in Digital Strategy & Marketing Management from the University of Toronto and UX/UI Design from BrainStation.

I lead and innovate at the intersection of content development, product marketing, and digital execution — collaborating with cross-functional teams to launch high-impact campaigns, optimize user experiences, and ensure content stays true to brand and creative standards, all while driving meaningful business results. If you believe my expertise aligns with your needs, I’d be thrilled to connect. Thanks and have a great day!